Lucie The Label was born in 2019, and my website shortly followed in 2020 out of the overwhelming demand from Instagram orders. What started with a focus on homeware and storage solutions quickly gained traction, becoming the go-to destination for all things labelling and organising. My minimalist, Scandi-inspired monochrome designs, like the sell-out matte black pump bottles, struck a chord with those who love sleek, functional spaces. 

As the brand grew, so did my capabilities. Investing in advanced machinery allowed me to expand into new areas, including custom printed clothing and business wear. Along the way, Ive had the absolute privilege of working with incredible clients and brands. From organising Charlotte Dawson’s kitchen pantry and laundry room to collaborating on print projects with Pretty Little Thing, Too Faced, and even providing props for a Puma Christmas photoshoot, the journey has been exciting and diverse. Thank you for taking the time to visit!